Working as an Undercover Employee

Examples of investigations I executed as a "regular" worker in slaughterhouses"

• A story about the biggest mammals slaughterhouse in Israel (at the time), Adom Adom ("red red"), which belongs to Tnuva, the biggest Israeli food company. Here is the story on ABC news Australia. This was my first undercover in a slaughterhouse (or any factory framing), and I worked there a month and a half, some of the time with a colleague.
  • It was the most influential TV story in Israel in 2012, and it generated a public outcry with hundred of follow ups.
  • It was basis for the first criminal convection on farm animal abuse in the country
  • Elicited class actions bringing millions of shekels to farm animal organizations
  • Helped boost to the animal rights wave in Israel
  • What made this investigation a viral hit? The connection of a huge food brand, a slaughterhouse footage never seen before by the Israeli public, a TV show host with a very macho and "non vegan" appearance, and public interest starting to gather up for the subject.

    

  • A picture I took in the slaughterhouse. In the final moment of this calf, I felt the total domination of the system upon him taken to the most extreme. He can't even express his fear, everything is still. Only the eyes keep blinking with terror.

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• A story about a chicken slaughterhouse of the biggest sausages and deli meats manufacture, called Soglowek. Aside from working there undercover, collogues and myself I filmed the inside from the outside, hiding in the bushes with long zoom cameras. The recipe was similar to the first mammal slaughterhouse investigation: a major food brand, same TV show, same formula. It worked again. The president of Israel at the time became vegetarian after seeing this investigation..

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• I worked with a colleague in several Australian cattle stations and a slaughterhouse, exposing the "humane meat" myth through a widely covered investigation, resulting in major Australian cattle producers implementing pain relief while dehorning. The story was published in prime time media in Israel and internationally media, with coverage including The Guardian, creating corporate policy changes and sparking outrage.

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  • I will always remember Kylie, a calf who died in our arms on the cattle station. Watch his story here.