I am a social entrepreneur focused on helping steer the AI revolution toward the good of all sentient beings. I co-founded two nonprofits, pioneered farmed animal investigative journalism in Israel, and advanced alternative proteins. Now applying this background to AI alignment.
Work Experience
2026 to Present: Independent Researcher, AI Alignment and Strategy
- Explore strategies to improve the prospects of all sentient beings in the AI age, including animals, humans, and potential artificial minds.
- Research language redesign as a possible approach to AI alignment, including how moral blind spots may be embedded in human conceptual categories.
2017 to 2025: Co-founder and Executive Director of Sentient, a meta-nonprofit supporting investigators who expose animal cruelty worldwide
I have continued as an advisor since March 2025.
- Sentient supports the investigative community and shares resources for investigators, including customized cameras, a knowledge hub, and an introductory investigations course
- Led investigations and campaigns featured in prime-time media in Israel and internationally, including coverage in The Guardian, resulting in corporate policy changes and widespread public attention
- Produced and published content that accumulated over 120 million minutes of viewing time on social media, including a viral video we produced
2024: Incubator Participant, Kickstarting for Good, ProVeg
- Selected as one of 25 participants from 430 applications and completed the program, focused on developing nonprofits and initiatives to transform the food system and reduce animal suffering
2018 to 2024: Venture Partner, Lever VC
- Raised funds from investors and helped source startups for investment
2017 to 2021: Chair, Board of Directors, The Modern Agriculture Foundation, a nonprofit promoting alternative proteins
- Revitalized the Modern Agriculture Foundation after a funding shortfall, recruited a CEO, and helped establish the organization as a supporter of food-tech startups. Alfred's, for example, began as a project within the foundation
2016: VP, Business Development, SuperMeat, Israel’s first cultivated-meat startup and the second worldwide
- Met with potential investors, presented SuperMeat during its launch, managed a successful crowdfunding campaign, and served as the company’s spokesperson
2013 to 2015: Founder and Manager of the investigation team at Animals Now, the largest Israeli nonprofit organization for farm animal protection
- The investigations and their outcomes were published in Israel and internationally, triggering nationwide public debate with hundreds of media follow-ups
- The investigations led to legal action, legislative changes, a special government committee, and precedent-setting criminal convictions, including Israel’s first conviction for farm-animal abuse. They also supported successful class-action lawsuits that directed more than $2 million to animal-protection organizations and contributed to reduced meat purchasing of major food brands
- Initiated and managed a campaign that successfully stopped a governmental reform, and organized a march attended by 5,000 people
2012 to 2015: Investigative Reporter and Researcher, Israeli television
- Produced end-to-end investigations for Kolbotek, Israel’s longest-running investigative television program, including undercover reporting, interviews and scripting; worked on Channel 10’s main news investigations team and as an investigator for Hamaarechet, a social-affairs documentary program; and wrote magazine articles and opinion columns
2011 to 2012: Spokesperson, Animals Now